I’ve been working on projects lately supporting clients who are incorporating a cutting edge customer capture software into their tradeshow experience. I was onsite recently getting things setup prior to a critical show for one major customer of that software solution and I noticed a nearby booth being setup for IBM with key words on an overhead banner: build, collaborate, and engage. It was attention getting…that was my first thought. My second thought was that it sort of spells out the whole IT project management process – or at least the critical points – in three key words. I’m jealous – I wish I had thought of them.