A rough project management timeline can be divided into three parts:

Idea development

Product construction


While “shipping” in project management parlance often means the point at which a product is complete, in this case we’re talking about actual shipping: the steps involved in getting the completed product to the client, to the customers, or to any other major stakeholders.

via The Last Third of the Project Timeline: Shipping | Project Management Tips || Project Management, Collaboration and Knowledge Management Blog.