What Google gives it can take away. Startup founder Matt Haughey learned the strength of the search engine’s power the hard way.He created the community blog MetaFilter in the late 1990s, grew it into a flourishing business, and then lost almost everything because of an accidental Google penalty in 2012. The episode ultimately taught him about the importance of diversifying your revenue as a startup and saving more money than you need to, he reflected in a recent interview with Indie.vc.

Source: Matt Haughey when Google update hurt MetaFilter – Business Insider