Quality data most important for marketing success | ITProPortal.com

Up-to-date and quality information about the target audience is the single, most important piece of information marketing campaigners need, according to the latest studies.Royal Mail Data Services, the specialist data business of Royal Mail Group, surveyed UK’s businesses about the importance of various elements when creating a marketing strategy, and according to the poll – quality of data ranks number one.

Source: Quality data most important for marketing success | ITProPortal.com

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