Why IBM has it wrong about Anywhere Work

When IBM announced recently it was summoning workers back to central offices after decades of pioneering a remote work model — it was a seminal moment for the legacy tech company and a head-scratching moment for future-forward companies everywhere. IBM’s desire to reignite innovation and collaboration and all the other long-touted benefits of manufacturing physical proximity among employees is understandable after 20 straight quarters of declining revenue. But it also feels really counter-culture: not in a cool, old-is-new again kind of way, but in a doesn’t-IBM-know-this-is-a-bad-idea kind of way?

Source: Why IBM has it wrong about Anywhere Work

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